The Garden
Industry
Business Idea Overview
An chain of fast food restaurants that only serve nutritious food and beverages at an affordable cost. Giving the customer a clear understanding of the nutritional benefits . Working with the farmers markets, and having a directory of local fitness trainers and nutrition specialist will bring to light the values of the chain.
What makes the idea profitable, distinct or superior
It rids the fast food industry of the status quo; greasy foods and sugary drinks. A warrior to end obesity and find new methods to food on the go in a fast paced society.
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Pricing strategy
Whilst there may be huge health benefits in the idea, people may still go to the traditional junk food outlets if the price is higher. In South Africa, we have the gym pairing up with the health food shop but the prices are exhorbitant.
thanks for your feedback
yes your right.. the easy thing about fast food is that it is cheap...
the main kicker that will turn this idea into a very profitable business is that the food must be affordable... tell me more about this place in south africa
Really think so?
If you want to make healthy fast food with natural ingredients to "fight" macs and huts and fried chickens...your target will allways be different from them, so you can charge the real value that healthy has, but just make it "fast"... People who will eat at your place has the same amount of time to eat as the other ones, so they just want it fast.
Its a funny thing the fast food concept, because it was made for business people who didnt had the time to eat, but who we see there are...kids, with tons of time in their hands, just because its cheap.
Where do you want to position your project?
Regards
healthy food is good
nowadays everyone is talking about eating healthy and living healthy. i am sure The Garden concept will works in metropolitan area. and highlighting the benefit of nutrient in the food will definitely be a plus.
Remember that fastfood not
Remember that fastfood not only is fast, but it's easy too. If you can make a resturant, with fast, easy and giving the costumer a good feeling of beeing helthy, than this could really be good.
Great !
Combining an green environment full of living plants plus new techs carbon free can atract a lot of people concerned about the planet.
Green (environment) diet
I like your idea. In SA, there is no law forcing manufacturers of any foodstuffs to write nutritional values or what kind of nutrition you would, for example, find in certain fruits/vegetables/meats etc. etc. A lot of us are therefore quite uneducated about what our bodies really need, how much of it, how frequently, etc. I think we have become a generation who pops vitamin and minerals in pill form and have no clue whatsoever on how to supplement our diet naturally.
To make this venture financially viable, and interesting, one should maybe consider offering fruits/veggies in season, but with variety in presentation and/or combination of other foodstuffs. I'm sure there are many ways to serve pumpkin/tomato/pineapple/fish, chicken, herbs, etc. etc. etc ? And knowing what they are good for will re-educate modern homo sapiens.
join the sport club
may be it will be great , if the restaurant join with the sport club in one place.